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17 Reasons Why Your Business Needs Social Media Marketing

Social media marketing: does it even need an introduction? Its presence has become so completely integrated into our society today that it’s hard to imagine life before it existed. No matter what product or service you are selling, or what industry you’re in, social media is...

GDR Letterbox Marketing

Should Your Business Still Use Letterbox Marketing?

There are so many marketing options available for small businesses today when trying to reach their customers. From a more traditional approach such as letterbox marketing (flyer printing and distribution) to running paid ads on Facebook. In fact, the choice is often so overwhelming for...

GDR Christmas Marketing Offers

GDR Group’s 12 Marketing Offers of Christmas

Reach more local customers and make big savings with our 12 offers of Christmas! Great Christmas Marketing offers for your small business, just in time for the 2017 Festive Season. We know that your business success depends on reaching your local customers. Our targeted local area marketing...

The Importance of Content Marketing for Small Businesses

The Importance of Content Marketing for Small Businesses

Have you heard all the buzz around ‘Content is King’ or seen brands pumping out YouTube videos, blogs and articles? Have you wondered what the point of it all is? Well, this type of content development and deployment is all part of developing a Content...

11 Reasons Why Your Business Needs Email Marketing

11 Reasons Why Your Business Needs Email Marketing

Despite social media marketing being ‘all the rage’ right now, email marketing has proved once again to be one of the most effective communication tools of our time.  With people spending so much time scrolling through their inbox every day, email marketing takes the conversation...

Responsive Websites

Why ‘Responsive’ Websites Matter

The number of mobile devices used for browsing website content is on the rise in Australia and throughout the world. But has your website been developed with mobile in mind – is it responsive? If not you could be losing $000’s in sales. What is a...

Why Video Must Be Part Of Your Marketing Strategy

Video content is taking the world by storm, owning the majority share of people’s attention when browsing content online. It’s also the medium which demands the most engagement from audiences; the rise in popularity of YouTube, Facebook and Instagram video and SnapChat is a testament...

Findability Seminar Series GDR Group

GDR’s Findability Seminar Series Comes to a Close

That's a wrap! Between the 12th and the 15th of September, GDR Group hosted a series of Findability marketing seminars led by distinguished SEO expert, Heather Lutze. GDR who has an exclusive Australian partnership with Heather and her Findability University ran a total of 7...

Yellow Pages Books

Local Community Church Group Deliver Yellow Pages in Orange

The Central Tablelands Pathfinders are a community group run by the Seventh-Day Adventist Church. 2017 was their first year distributing Yellow Pages books with GDR Group, delivering across a large portion of Orange. The Pathfinders are a church youth group, made up of guys and girls...

Yellow Pages

Leon Family Dominate the 2016-17 Yellow Pages Project

Traci Leon is a Tamworth mother who has worked with GDR Group over the last two years. Her commitment and local knowledge have been invaluable tools in allowing her to consistently smash the Tamworth project. Over the last two years, Traci has delivered the Yellow Pages...

The Business of Real Estate

GDR Partners with ‘The Business of Real Estate’

GDR are pleased to announce that we are an official partner of the 4th annual ‘The Business of Real Estate’ Conference held on the Gold Coast next week. The Business of Real Estate is an annual conference held exclusively for Real Estate principals and leaders to...

Daizy Gedeon Lebanon

Daizy Gedeon Returns to Lebanon for Much Anticipated Sequel

Following the success of her documentary Lebanon… Imprisoned Splendour (1996), Daizy Gedeon, CEO, Managing & Creative Director of GDR Group has returned to Lebanon to witness the changes that have occurred in the country’s political and social landscapes over the last 20 years. Daizy is joined...

Taree Local Steps Up For Yellow Pages Project

Kiah Taylor is a NSW North Coast local who has been involved in Yellow Pages distribution for the past few years. She delivered most recently in Taree as a co-ordinator for the 2016-17 Yellow Pages Project, as well as previously in locations such as Tuncurry,...

GDR Group

GDR Group wins global Best in Class – ISO 9001:2015 Certification

By meeting the criteria for these standards, GDR Group affirms its ability to consistently deliver effective quality management systems, comply with security requirements, and drive continuous improvements. GDR Group has achieved International Organization for Standardization (ISO) 9001:2015 Certification for the provisions of end to end marketing...

Heather Lutze Sydney

GDR Hosts a Series of Exclusive, Online Marketing Seminars

GDR are pleased to announce that we will be flying Internet Marketing sensation, Heather Lutze down to Sydney in September for a series of exclusive seminars – focusing on how to make business’s more findable online. Heather is a widely acclaimed speaker, trainer and consultant in...

Local Government Week

GDR Group Supports Local Government Week 2017

GDR is supporting this year’s Local Government Week – a time dedicated to celebrating local councils all around New South Wales, between 31 July – 6 August. Local Government Week provides a great opportunity to promote the importance of local councils to communities all across...

Real Success Online

GDR Support MMF as they Host ‘Real Success Online’

This Thursday evening (29th June 2017) GDR group will be supporting the Magic Moments Foundation as they host ‘Real Success Online’, an entirely free LIVE event streamed directly to you, wherever you may be. Tune in to listen to six world-class speakers share their top tips,...

EOFY Marketing Offer

Give Your Marketing a Boost with our EOFY Offer

With the new financial year just around the corner (when did that creep up!?) and a brand new marketing budget on the horizon, now is the perfect time to be planning for future activity and allocating resources (no matter how big or small). It’s also...

GDR Group brings online marketing expert Heather Lutze 'down under'.

GDR Brings Online Marketing Expert Heather Lutze ‘Down Under’

GDR Group is thrilled to announce that we have joined forces with world leading online marketing expert Heather Lutze. Heather is the founder and owner of Findability University, a platform that helps small to medium businesses (SMEs) win more customers by becoming more “findable” online. Daizy...

Vinnies CEO Sleepout

Kim Lykissas Takes on 2017 Vinnies CEO Sleepout

GDR’s CEO Kim Lykissas will be braving it out in the cold this June at the 2017 Vinnies CEO Sleepout to help break the cycle of homelessness. Australian business leaders are asked to sleep out for one night of the year so that others don’t...

GDRGroupMannequinChallenge.JPEG

GDR Group’s Mannequin Challenge

Essentially, the mannequin challenge occurs when a group of people take part in a short, 1-minute video – but the twist is that they all appear to be "frozen" in a certain position, like mannequins. The camera then moves through a set-up scene zooming in on the...

Daizy Gedeon

Launch Speech by GDR’s CEO Kim Lykissas

Good evening and welcome. This is a very exciting and auspicious night for us to not only unveil our new premises but to showcase our new look and feel. I joined GDR seven months ago and have been delighted to hit the ground running. I chose...

Daizy Gedeon

Adler Predicts Recession as GDR Breaks New Ground

Good afternoon and welcome, It is my very great pleasure and honour to be asked to speak this afternoon as I've known Daizy for nearly 30 years and watched with keen interest as the person mature and as the company evolved. GDR is no longer a...

Local Scout Group delivers the Yellow Pages

Wilson Scout Group's Paricipation in the Delivery the Yellow Pages Wilston Scout Group was established in 1914 with about 25 Scouts of varying ages and one leader, SM Murphy. That core group of original Scouts made 180,000 bandages for World War I and were presented with...

Harnessing the Power of Social Media to Grow Your Business

It's not surprising how almost 68% of internet users have a social media profile, but what is surprising is that social media is still being under utilised from a digital marketing perspective. Of course there are challenges that businesses need to overcome before going down the...

GDR’s MD, Daizy Gedeon Makes this Important Pledge

GDR Group's Managing Director, Daizy Gedeon, is proud to make this important pledge to help create a workplace and a world where everyone's opinions matter, everyone's dreams deserve an opportunity for realisation, and kindness and dignity are a right for every living creature whether they are...

Sensis

Local Taree Scouts Group Teams up to Deliver the Yellow Pages

Peter Denton and his family have been distributing the Yellow Pages books in the Taree area for a second year in a row. The first time was back in 2015 with the local Taree Scout Group. Taree Scout Group has been operating for over 60 years....

Campbelltown Swim Club Yellow Pages Books

A Rewarding Experience for the Campbelltown Swim Club

Campbelltown’s Amateur Swimming Club was formed in 1961 and is one of the oldest and most successful swim clubs in the Macarthur area.  It continues to promote and encourage participation in swimming in one of the friendliest and safest environments. The club itself is no...

SEO Services Sydney

Win More Customers From Your Website

At GDR we know exactly what it takes to win more customers. Local search engine optimisation or SEO as it’s known in the industry is a powerful digital marketing strategy for business owners wanting to sell to consumers in their local area so if you are...

The Barnett Family and their Canberra Orienteering Adventure

The Barnett Family and their Canberra Orienteering Adventure Passion and commitment are two words that don’t even begin to describe Jane Barnett’s family experience in delivering the Yellow Pages books across the Canberra region.  Jane and her boys Alistair, 20 and Ewan, 17 years of age,...

Girl Guides Yellow Pages Books

Biggest annual fundraising event for the Inverell Girl Guides

The Inverell Girl Guides have participated in the distribution of the Yellow Pages books for over six years in a row. Beth Hamilton, the Inverell Girl Guides District Manager, is a veteran herself, leading the charge. The Inverell Girl Guides, is part of the Girl Guides...

Fishaholics Yellow Pages Books

‘Fishaloics’ take Townsville by storm

Our ‘Team Fishaholics’ never knew what to expect when the family set out to deliver the Yellow Pages books outside the town of Townsville. It was the family’s first time ever delivering the Yellow Pages books, and Kathy said it was her husband Neil that coerced...

Local Area Business Marketing

How local area marketing helps boost your business opportunities

It doesn’t matter whether you are a florist, a beauty salon, a tradie, child care centre or real estate agency, there are an abundance of opportunities and marketing strategies available at your fingertips to help boost your marketing presence, drive customer acquisition and take your...

Marketing Strategy Sydney

Review, Refresh & Re-Energise Your Marketing

With the end of the financial year just around the corner, it seems only too timely for business owners to commence their review of the past year and start to set some solid new financial year resolutions. This is also the perfect time to start reviewing...

WOW Festival

GDR MD Attends WOW Festival

The World of Women((WOW) Film Festival is a short film festival that promotes and awards the talents of women directors, producers, writers, editors and cinematographers in the Australian film industry and internationally.  It is presented by the Women in Film and Television NSW, a not...

Small business multi-channel marketing

Why Every Small Business Must Master Multi-Channel Marketing?

Is the R.O.I. from your marketing spend up what you want it to be? The marketing landscape for a wide range of industry verticals, including real estate, has changed dramatically over the past decade. The number of channels that organisations can use to reach prospects...

GPS Tracker

GPS Tracking Systems for Letterbox Distribution – Fad or Fact?

Some companies have invested heavily in GPS tracking systems for monitoring the quality of letterbox distribution. However, does it really work? GDR has been in the letterbox distribution business for over 32 years. In that time we have worked tirelessly to improve our field operations to...