The Digital Marketing Map
As a local or small business owner, taking advantage of digital marketing is key to success. The barriers of entry into the online marketplace are minimal when compared to traditional forms of marketing. Not sure where to start with your digital marketing strategy? Here are 9 essential areas you should be incorporating.
1. Website Design
Although web design has a fairly recent history, it has evolved enormously since its early days, and has gone through a number of phases in the last 30 years. The world wide web will continue to move towards new directions with the rise of new technologies, and your site should adapt too. A website isn’t just about selling your goods & services – it’s the digital face of your business! Building a user friendly website is the first step to digital marketing success. It’s important to know that companies with 30+ landing pages, generate 7 times more leads than websites with less than 10.
We live in a mobile-first world, so having a mobile friendly website is a must for small business owners. How does your website work and look on a smaller screen? With recent Google changes moving to a mobile-first index, if your site doesn’t work on mobile and is slow, you’ll be missing out to your competitors! Make sure to optimise your site so that it performs well. This will also provide you with a great opportunity to re-evaluate what content is necessary and to remove the cruft from your site.
3. Web Analytics
Web analytics is the measurement, collection, analysis and reporting of website data for purposes of understanding and optimising your site usage. This data provides insight into understanding customer behaviour that can be used to create a better user experience for website visitors to improve key conversion. The use of web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.
4. Blogging & Content
Content is king! Whether it’s blogs, videos, or images, powerful content will attract consumers, and establish your brand and thought leadership. Blogging regularly also increases search engine traffic and leads, improves conversion rates, and helps generate inbound links. Think about what you actually want to achieve with your content, develop goals in order to guide your content creation process, and refer to these goals throughout the project to ensure that you stay on track.
5. Search Engine Optimisation (SEO)
SEO is the process of improving your website in order to better the organic search engine rankings of your web pages. Benefits include brand awareness, online credibility & trust, website traffic, and more. Search engine page rankings are a major concern of website designers, with a lot more emphasis on creating web pages that consumers can find. A SEO overhaul will make sure that every web element contributes to ranking your content or website higher in search results.
6. Email Marketing
For ten years in a row, email has continued to be the category generating the highest ROI for marketers (source: venturebeat report). For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth. Email is the primary channel for lead generation, targeting your customers directly, driving conversion and return on investment. It’s a professional medium and people who sign up to your newsletters expect to receive information about your products and services.
7. Social Media Marketing
Social Media platforms such as Facebook, Twitter, LinkedIn, and Instagram, are powerful platforms where you can market your business and increase its brand value, while reaching and connecting with new audiences and existing customers. Social Media marketing is an essential piece of your digital marketing strategy. Posting your content across these platforms encourages engagement with your followers, increases awareness of your brand, and boost your leads and sales.
8. Paid Search Advertising
Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay. Paid search campaigns are a valuable digital marketing tactic for small businesses. They help drive more traffic and new users to your site from search engines, and targeting options ensure that this traffic is relevant.
With the speed that consumers scroll through their social media feeds, grabbing their attention is a huge task, which is why marketers can’t get by without video marketing! It’s engaging, and consumers are 12% more likely to purchase a product after watching a product video. Social media videos are a great way of building trust in your business and are a powerful tool for telling audiences about your brand and engaging consumers’ emotions on a personal level.
How can GDR help?
GDR Group will work closely with your business to determine which digital marketing channels will be most effective. We will create and implement a digital marketing strategy that connects your business with your target audience and gives your brand a great competitive advantage. Get in touch today! 1800 876 673 or firstname.lastname@example.org.