GDR’s MD, Daizy Gedeon Makes this Important Pledge

GDR Group’s Managing Director, Daizy Gedeon, is proud to make this important pledge to help create a workplace and a world where everyone’s opinions matter, everyone’s dreams deserve an opportunity for realisation, and kindness and dignity are a right for every living creature whether they are human, animal, creature or plant.

The United Nations Sustainable Development Goals has provided a once-in-a-life-time opportunity to end poverty, combat climate change and fight injustice and inequality. It is the enlightened self-interest of business to understand this and pursue the business opportunities inherent in building a greener, more equitable and inclusive society.

Being businessworthy is all about applying one’s business energy ethically and responsibly to create value for all. The United Nations Sustainable Development Goals, agreed on by world leaders in 2015 represent the values we all want by 2030. To reach these goals, business leaders must engage, innovate and commit to being part of the solution.

The pledge made is simple yet powerful and we are proud of it:

I am a business leader who knows that business cannot succeed in societies that fail. I will do my utmost to be businessworthy in all my efforts, and to tune my business to support the United Nations Sustainable Development Goals. I call on my peers to do the same.

I am #businessworthy.  To join this worthy cause visit

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