LinkedIn is a popular (and growing) social media platform used by many, but still surprisingly underutilised by small and medium sized businesses for marketing opportunities. The truth is, if you are a B2B small business, LinkedIn marketing is one of the most effective social media marketing options out there!
Primarily used in a professional capacity, LinkedIn is a very unique social media platform. Member and business profiles are used to share content and discuss careers, business and job opportunities. While most people use social media platforms like Facebook and Instagram with a personal purpose in mind, LinkedIn is used more for professional purposes.
Because of this, this unique social media platform is a great outlet for B2B marketing! Did you know that 80% of social media leads generated for B2Bs are through LinkedIn? Audiences are more likely to interact with businesses while using a business based social media platform! Here’s some of the reasons why LinkedIn marketing is crucial for your B2B business.
1) Company pages
LinkedIn company pages are an extra social media presence for your business, targeting specifically professional profiles! While other social media platforms are more personal, company pages on LinkedIn will be followed by people who are on the platform to read content relevant to their job function / career and the sector they operate in!
Company pages can be optimised with call-to-actions (CTAs), business opportunities, promotions, and traffic and lead generation campaigns for your business. LinkedIn is a great platform for you to have a company presence on – especially if your business is B2B.
As users are browsing LinkedIn with their career in mind, businesses whose products and services appeal to other businesses will be able to generate new business opportunities and partnerships. Make sure to check out the GDR Group Company Page to see what we get up to!
2) Fostering Relationships
While company pages provide a new media outlet to grow your brand, there is a lot that can be done in a personal capacity on LinkedIn to benefit the growth of your business.
Fostering relationships directly with personal connections on LinkedIn can often lead both parties to mutual business success. If you build good relationships with the people you are connected with, they are more likely to do business with you!
LinkedIn also provides the ability for users to use influencer marketing to benefit their business. Through sharing ideas and content, you can become recognised as a thought leader and expert in your field, building your reputation further which can benefit your business success in the long run.
3) CRM Database Development
This is an extremely underutilised feature of LinkedIn, that is very effective in improving your Customer Relationship Management (CRM) marketing!
LinkedIn has an in-built feature which allows users to export their connections – providing you with a detailed spreadsheet outlining their names and email addresses. This can be worked into your database and applied to your CRM and email marketing campaigns to increase their effectiveness and outreach.
4) Group Participation
LinkedIn groups are a key segment of LinkedIn where a large portion of conversations occur. They provide a space for professionals within the same industry or who share similar interests to share ideas, ask questions, discuss jobs and build relationships.
While group participation is limited to personal profiles, and you can’t interact in groups via company pages, they are still a great outlet for either building reputation or generating leads. By finding groups relevant to your industry and getting involved with the conversation, you can build a greater presence for your business and increase sales!
5) Industry Insight
Lastly, LinkedIn can be used to tune in to the industry conversation! It is a great platform for keeping track of what recent happenings, updates and news, and can give you incredibly valuable industry insight that may be able to help you shape business decisions. LinkedIn allows you to receive advice from your connections, while keeping a subtle eye on your competitors!
Different social media platforms have different purposes. Facebook is primarily used to connect with friends, Twitter is great for ideas and news sharing, and LinkedIn is used for business participation. With that in mind, if you are a B2B small business, there is no reason not to get involved with LinkedIn marketing!
HOW CAN GDR HELP?
Are you a B2B small business who wants to get involved in LinkedIn marketing? Or maybe you’re looking for an all-inclusive paid and organic social media campaign that will take your business to the next level. GDR Group are the experts in social media management, helping a number of clients optimise their social media efforts and bolster their business efforts.
- Engage audiences across a range of social media channels and outlets
- Increase reach, traffic and engagement
- Track analytics and return on investment
Call us today on 1800 876 673 or email us at firstname.lastname@example.org
We’d love to help!