Marketing Strategy

We do this


Evaluate your needs and develop an effective and multi-channel marketing strategy.

Which does this


Attracts, engages and retains your business's target customers.

Giving you this


Improved awareness of your brand, increased sales and customer loyalty.

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What is a Marketing Strategy?

Essentially, a marketing strategy is a plan of action designed to achieve your business’ goals and communicate to your customers to yield greater profits. Strategy is key. The same way a rugby team goes into a match with a plan to win, it is important for businesses to formulate marketing strategies to keep up with their competitors, win new clients and defeat their opponents. A successful strategy is one that propels the business forward, grows their database and creates a strong presence within the industry.

Why Does Marketing Strategy Matter?

An effective marketing strategy not only helps you rise above your competitors, but it also simplifies business decisions, grows your business and provides direction for the company. A detailed and organised strategy is like the glue to make all the pieces fit together.

Marketing Strategy Sydney
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How To Master Your Marketing Strategy

Mastering your marketing strategy isn’t as simple as it sounds. It takes a combination of quality product development and strategic planning to create a winning marketing plan. An effective strategy is one that is realistic in nature, can be modified along the way and is implemented consistently over time. As a general rule of thumb, your strategy should include:


  • Marketing activities your company intends to undertake
  • How your business is going to measure its success
  • Flexibility i.e. room for adjustments to be made
  • Who is responsible for each activity


GDR can help you do the heavy lifting by creating and implementing a marketing strategy that will not only grow your business but also satisfy your long-term goals.


View our showcase to find out more.

Call us: 1800 876 673

Why GDR Group?

  • GDR have been the leading local area marketing experts for over 35 years.
  • Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
  • Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).

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