Create and curate original and engaging content to market your business, and share it to the people who matter. Attracts, engages and retains your business's target customers. Improved awareness of your brand, increased sales and customer loyalty.
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Create and curate original and engaging content to market your business, and share it to the people who matter.
Attracts, engages and retains your business's target customers.
Improved awareness of your brand, increased sales and customer loyalty.
The word ‘content’ gets thrown around a lot lately, and often we are too embarrassed to even ask what it means. In simple terms, content marketing is the backbone of your business. It involves creating and sharing online material that can take the form of text, videos, imagery or social media posts.
Because we live in an age where we are constantly being bombarded by companies trying to sell us “stuff”, creating original content that cuts through the noise can be more difficult than you may think. The key word in content marketing is VALUABLE. You’ll know whether or not your content is unique, engaging or intriguing if your recipient received value from it. A key indicator of value received can be reflected in the number of ‘likes, comments or shares’ your content receives.
The return on investment for content marketing can be phenomenal if executed correctly. Other benefits of a successful content marketing strategy include brand loyalty, improved search engine optimisation and significant cost savings (content marketing won’t cost you a dime, just a little bit of your time).
Luckily, GDR is here to help. Once we learn about your business and your values, we can work together to create a content marketing strategy that yields greater website traffic, conversions and stronger relationships with your customers. Our aim is to help you create unique content that fits seamlessly into your business’s overall strategy.