Marketing Strategy

We do this


Take your brand online and digitise your marketing strategy, connecting your business with your target audience.

Which does this


Attracts, engages and retains your business's target customers.

Giving you this


Improved awareness of your brand, increased sales and customer loyalty.

Digital Marketing Strategy

Digital Marketing Strategy

Let’s face it, almost everything these days is done digitally, which is all the more reason to hop online and ‘digitise’ your marketing strategy. More often than not, success in business comes down to what your business does (or doesn’t do) in relation to marketing your company online.


Your digital marketing strategy is critical to the success of your business. It should cover everything from Search Engine Optimisation (SEO) to content marketing and analytics. That being said, the number one thing to keep in mind when creating your digital marketing strategy is determining what’s going to have the biggest impact on your business.


When you’re a small business owner, the online world can be an intimidating place. But we’re here to hold your hand and create digital marketing strategies that any business (both big and small) can implement with ease.

Why Is Digital Marketing Important?

  1. It Creates a Level Playing Field

Digital Marketing actually evens out the playing field, allowing small to medium enterprises (SMEs) to directly compete against the big players and drive their share of targeted traffic. With digital marketing, SMEs can now attain resources that were only previously available to large corporations.


  1. It’s Cost Effective

With digital marketing, SMEs can see pleasing results without costing the company an arm and a leg. Research also shows that digital marketing has better cost-per-lead rate compared to traditional marketing channels.


  1. Interaction with Targeted Audiences

Digital marketing not only allows businesses to communicate directly with their audience in real-time, but it also allows them to reach an infinite pool of prospective customers. Interacting with your target audience can give you deeper insights into their needs and wants. Having knowledge of this information can steer your business in the right direction and will allow you to better satisfy their requirements.


  1. You Can Measure the Results

Digital marketing can easily be tracked, allowing businesses to analyse how your visitors are locating your website, which links they click on, how long they stay on your webpage for and their demographics (i.e. age, gender, income). This information is readily available to your business and allows you to frequently monitor your business’s performance.


  1. It Isn’t ‘Set in Stone’

Digital marketing campaigns can easily be modified, so you can change your strategy as you go. For example, it is much easier to make adjustments to an online campaign than it is to change all the billboards in Sydney.

Digital Marketing Strategy
GDR Group is known for their high quality cheap distribution services in Sydney

GDR Can Help You Go Digital

As with anything in the business world, you need to have a game plan. There is a noticeable difference between companies with and without digital marketing strategies. GDR will work closely with your business to create and implement a digital marketing strategy that connects your business with your target audience, creating a competitive advantage.


Taking the time to build your digital marketing strategy from the grass-roots level will not only help you better understand the needs and wants of your audience, but it will also have a huge impact on your business’ growth, a win-win if you ask us.


View our showcase to find out more.

Call us: 1800 876 673

Why GDR Group?

  • GDR have been the leading local area marketing experts for over 35 years.
  • Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
  • Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).

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