Produce a personalised marketing strategy tailored to the size of your business and target audience. Attracts, engages and retains your business's target customers. Improved awareness of your brand, increased sales and customer loyalty.
We do this
Which does this
Giving you this
Produce a personalised marketing strategy tailored to the size of your business and target audience.
Attracts, engages and retains your business's target customers.
Improved awareness of your brand, increased sales and customer loyalty.
Size matters. That’s why there isn’t a one-size-fits-all marketing strategy. As a small business, it’s important to consider the resources you have available and the size of your target audience prior to building your marketing strategies.
Large corporations and small to medium enterprises (SMEs) are essentially playing the same game, but with very different rules. The following factors differentiate SMEs from the big players and require more attention in the strategy formulation process:
Clearly larger businesses have more resources to allocate towards their marketing activities. They can afford to ‘think big’ when building their marketing business strategies. This doesn’t mean that small businesses shouldn’t think big, it just means that they must be smarter about their spend when formulating their strategy. Luckily, GDR can help with that. Who better to help you market your small business than another small business?
One key benefit small businesses have over their larger business counterparts is the ability to provide a more personalised approach to their marketing strategy. Small businesses have the ability to focus on providing quality service even with fewer resources. The essence of marketing is capitalising on what makes you different in the marketplace. As such, us small businesses need to stick together and work on a plan of action to help your business punch above its weight.