Marketing Strategies
for Small Businesses

We do this


Produce a personalised marketing strategy tailored to the size of your business and target audience.

Which does this


Attracts, engages and retains your business's target customers.

Giving you this


Improved awareness of your brand, increased sales and customer loyalty.

Small business marketing strategies

Marketing Strategies For SMEs

Size matters. That’s why there isn’t a one-size-fits-all marketing strategy. As a small business, it’s important to consider the resources you have available and the size of your target audience prior to building your marketing strategies.

Things To Take Into Consideration

Large corporations and small to medium enterprises (SMEs) are essentially playing the same game, but with very different rules. The following factors differentiate SMEs from the big players and require more attention in the strategy formulation process:



Clearly larger businesses have more resources to allocate towards their marketing activities. They can afford to ‘think big’ when building their marketing business strategies. This doesn’t mean that small businesses shouldn’t think big, it just means that they must be smarter about their spend when formulating their strategy. Luckily, GDR can help with that. Who better to help you market your small business than another small business?



One key benefit small businesses have over their larger business counterparts is the ability to provide a more personalised approach to their marketing strategy.  Small businesses have the ability to focus on providing quality service even with fewer resources. The essence of marketing is capitalising on what makes you different in the marketplace. As such, us small businesses need to stick together and work on a plan of action to help your business punch above its weight.


View our showcase to find out more.

Marketing Strategies for Small Businesses

Call us: 1800 876 673

Why GDR Group?

  • GDR have been the leading local area marketing experts for over 35 years.
  • Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
  • Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).

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