Produce a captivating visual story of your business, the services you offer and the advantages you provide over your competitors. Attracts, engages and retains your business's target customers. Improved awareness of your brand, increased sales and customer loyalty.
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If a picture is worth a thousand words, then a video must be worth a million more. Essentially, a promotional video is a visual story of your business, the services you offer and your advantage over your competitors. Thanks to smartphones, internet users now have shorter attention spans than goldfish. That’s why captivating promotional videos are becoming one of the most versatile and profitable digital marketing tools of our time.
What is a promotional video?
A promotional video is a short video that gives detailed information about your business offering in an enticing way. It humanises businesses and gives them ‘personality’. Showcasing your business in the form of a promotional video allows consumers to connect with your brand on a deeper level, driving them to react in a profitable way.
Conversions
Businesses, both big and small, who have invested time and money in promotional videos will tell you that it certainly brings in some serious cash. Adding a promotional video to your landing page has the potential to instantly convert leads into sales, regardless of your industry.
ROI
A high quality promotional video is pretty much a sure-fire way to provide a good return on investment. At the time, promotional videos may not seem like the cheapest marketing activity, but the value it brings your business certainly pays off (literally) in the long run.
Trust
Building a sense of trust is the driving force behind sales and conversions. Promotional videos engage consumers, ignite emotions and foster trust- giving prospects the confidence to follow through with the sale.
SEO benefits
Google LOVES videos. Google now incorporates more than just links into their search results – they incorporate video results as well. Promotional videos allow businesses to increase the time spent by visitors on their site.
24/7
Videos on internet are available 24/7, even when you are not. Creating a promotional video is an around-the-clock marketing tool that will help grow your business and drive sales 24 hours a day.
Why GDR Group?
- GDR have been the leading local area marketing experts for over 35 years.
- Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
- Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).
