Social Media Marketing

We do this


Utilise social media channels such as Facebook, Instagram and Twitter to promote your business and share content to potential customers.

Which does this


Attracts, engages and retains your business's target customers.

Giving you this


Improved awareness of your brand, increased sales and customer loyalty.

GDR Group specialise in social media marketing for small to medium businesses

What is Social Media Marketing?

Social media marketing is a relatively new channel that has changed the entire landscape of marketing. Social media marketers utilise social networking sites like Facebook, Instagram, Twitter and more to communicate their businesses offering and to share content all over the world at the click of a button.


Social media marketing presents businesses with a marketing opportunity that transcends the traditional middleman and connects businesses directly with their customer base.


Today, social media marketing is one of the best opportunities available for businesses to connect with prospective customers. It gives brands the chance to connect to their customers on a deeper, more personal level – fostering brand loyalty and repeat purchases.


Social media marketing is too powerful a tool for companies to neglect and is a missed opportunity to enhance brand awareness, communicate the company’s culture and offer differentiation in an overcrowded market.


We’ve picked the brains of our social media marketing eggheads, and came up with 7 reasons why you should hop on the social media marketing bandwagon- stat!


  1. Showcase your brand

Social media provides businesses with marketing channels that can be used to create brand awareness, build relationships and drive sales. The best part? All this can be done at nearly zero cost when compared to traditional customer outreach campaigns.


  1. Developing a loyal community

Generally speaking, consumers tend to favour brands who take the time to build online, active communities as these communities allow customers to feel like they are ‘part of the business’. The communications can also establish emotional connections between businesses and prospects, driving brand loyalty.


  1. Improved customer service

Social media is a great feedback source, enabling customers to directly communicate with businesses – leading to improved customer service and brand trustworthiness.


  1. Increased digital exposure

Interacting in social networking sites can increase your online presence substantially. Your brand has the ability to gain massive exposure due to social media’s worldwide access & sharing capabilities along with an enormous amounts of daily users.


  1. Boosted traffic and SEO*

Social media is a major lead generator, bringing in high volumes of traffic to your website.  Social Media Marketing can also help with Search Engine Optimisation (SEO) as search engines like Google largely take into consideration social media content.


  1. Increased sales and new audiences

By “listening” to prospects on social networking sites, businesses can better meet the needs of their target audience while increasing sales and building up their customer base.


  1. Reduced marketing costs

Compared to traditional marketing channels like print media, Social media marketing is affordable for any business – big or small. Think about it. 1) It’s practically free 2) it’s available on the web 24/7 and 3) its ‘reach’ is unlimited.

Leave it to GDR

At GDR we have all the tools and expertise to take your business into the modern digital age. We are a team of marketing strategists, copywriters, social connoisseurs and graphic designers that thrive on the latest social media marketing trends. We are passionate about telling your businesses story though platform-specific content, that means, showcasing your brand with custom created imagery, advertising campaigns, and community management.


  1. Technical Expertise

We are experts in exponentially growing fan bases using Facebook Ads, Google Analytics, Search engine optimisation and Google AdWords. We have the technical expertise to target hyper specific groups of people who we know will love your offering.


  1. Creative Expertise

At GDR, our team of photographers, cinematographers and graphic designers are highly skilled in producing emotionally engaging and striking visual content to help shape your brand identity.


  1. Access to paid analytical tools

Our focus is on the metrics that matter to your bottom line. We have access to paid software, targeting tools and stock image libraries that will significantly strengthen your campaign. We use these tools to measure and track your growth, conversions, referrals, webpage visits and engagement levels.


  1. Qualified Copywriters

Writing content doesn’t come easily to a lot of people. Ideally, your social media content creators should have impeccable writing skills with persuasive copy and engaging content. GDR’s copywriters have a knack for writing succinct, compelling copy using the appropriate tone of voice to suit your businesses persona and audience.


  1. Time

Social media marketing is a time-intensive process. Industry reports suggest that digital marketers spend up to 11 hours per week on social media marketing alone.  We know how busy small to medium business owners are and how determined they are to see results from their social media marketing efforts. The issue however is if not done correctly, your social media marketing efforts will deliver useless results and traffic may not convert into sales.

Contact GDR Group for your restaurant marketing strategy
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How We Roll


We don’t just jump straight into execution mode. We analyse your business and determine exactly what you need. We’ll create a customised social media campaign and strategy that’s actionable and get you RESULTS. We are really good at what we do- let us show you.


Community management

We’ll help you stay relevant to your customers by creating attention-grabbing graphics, compelling content and targeting segments by age, gender and location.


Creative campaigns

We’ll create edgy, disruptive campaigns that will get you noticed all while aligning with your brand.


You may be thinking ‘Can’t I do all that myself? Ultimately, we want to help you grow your business and take your brand to the next level. As a team of professionals, we are highly experienced in devising effective social media marketing strategies that grab the attention of thousands. We have the knowledge, tools and skills to know where to start, which social media platforms to use and what type of content to post.


At GDR, we guarantee that you get the maximum benefit for your search results. We offer fully serviced social media management and monitoring capabilities, technical support, guidance/training and regular performance reports. By handing over the keys to us, you can sit back, watch your fan base grow and dedicate more time to do the things you love.


View our showcase to find out more.

Call us: 1800 876 673

Why GDR Group?

  • GDR have been the leading local area marketing experts for over 35 years.
  • Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
  • Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).

GDR Group provide creative and professional web design services