Harness the power of social media to market your small business and make sure your brand has a strong online presence. Attracts, engages and retains your business's target customers. Improved awareness of your brand, increased sales and customer loyalty.
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Big Marketing Ideas for Small to Medium Businesses
Social media has the potential and the rocket fuel to grow small to medium enterprises exponentially. As an ‘SME’ ourselves, we understand that marketing is one of those areas that can make or break small businesses. Competing alongside large corporate giants with infinite marketing spend, who can offer lower cost services is no easy task.
However, social media as a form of marketing has been a blessing in disguise for small businesses. It has finally created a level playing field, and allowed us to compete directly with the big players. Social media has also given small businesses the opportunity to make big names for themselves… without the matching price tag. We know how difficult it has been in the past to accomplish big things with so little resources.
Importance of Social Media Marketing
Unlike traditional marketing activities that break the bank, social networking sites virtually cost next to nothing. It doesn’t take much to turn ‘likes’ into profits. Other benefits small businesses can expect to receive from social media marketing are:
Brand Recognition: Simply creating a social media profile for your business is one step closer to getting noticed and generating awareness for your brand.
SEO benefits: Research has proven time and time again that social media content can improve your website ranking on Google’s search results page.
Customer loyalty: Regularly interacting and listening to your online audience can give you deeper insight on improvements, feedback, or reviews of the overall experience they had with your brand.
Insights: Social media allows businesses to track all activity down to the click. For instance, GDR have the tools to measure:
• Impressions: How many times posts are visible in someone’s newsfeed.
• Traffic: The percentage of users to the website from social media sites.
• Engagement: How many users are actively ‘liking’ and ‘commenting’ on posts.
At GDR we are an SME dedicated to helping other small businesses reach their full potential online
As a small business, we know how busy you are hiring new staff, responding to customers and doing pretty much whatever it takes to run your company. But these days, even small businesses can’t afford not to be active on social media. That’s why we’re here to help so you have more time to focus on other aspects of your business.
Why GDR Group?
- GDR have been the leading local area marketing experts for over 35 years.
- Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
- Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).
