Let’s face it, almost everything these days is done digitally, which is all the more reason to hop online and ‘digitise’ your marketing strategy. More often than not, success in business comes down to what your business does (or doesn’t do) in relation to marketing your company online. Creating an effective digital marketing strategy is all about determining what is going to have the biggest impact on your business and optimal return on investment, and pairing this with a strong and focused content strategy.
Digital marketing is easily trackable and measurable, meaning you will always receive accurate analytics based on your digital marketing campaigns. This readily available information means that digital marketing strategies can be adjusted along the way to suit changing needs and audience response, so that your campaign can be optimized. Finding a smart way to cut through the ‘noise’ in the digital marketing landscape can constantly result in a great return on investment and increased brand awareness and recognition, and that’s where GDR Group can help.
Take your brand online and digitise your marketing strategy, connecting your business with your target audience.
Attracts, engages and retains your business's target customers.
Improved awareness of your brand, increased sales and customer loyalty.
An effective digital marketing strategy consists of a wide range of approaches spanning across various digital channels. Factors such as website design, search engine optimisation, paid search advertising and social media management all play a big part in your digital marketing strategy! You can find out more about how we can help with these services on their individual pages.
Here are some of the ways GDR Group can help you with your digital marketing strategy!
Sales funnel optimisation. From lead capture to conversion strategies, we can manage all aspects of your sales funnel to help generate more traffic and sales for your business. With a smooth and functional sales funnel, your business will be more effective at online sales.
Email marketing. GDR Group can deliver targeted and effective email marketing campaigns based on emails collected from customer databases, content outreach programs and lead generation campaigns. Ensuring your network are kept up-to-date with new content and offers through email is a great way of increasing audience retention and creating repeat buyers.
Digital advertising. Sharing enticing offers across various online platforms is a great way of spreading your brand message and making sales. Through a range of digital advertising solutions delivered by GDR Group such as paid search and PPC display advertising, you will be able to cost effectively drive sales for your business!
GDR Group will work closely with your business to determine which digital marketing channels will be most effective for your business. We will create and implement a digital marketing strategy that connects your business with your target audience and gives your brand a great competitive advantage.
Because we live in an age where we are constantly being bombarded by companies trying to sell us ‘stuff’, creating original content that cuts through the noise can be more difficult than you may think. The key word in content marketing is VALUE. You’ll know whether or not your content is unique, engaging or intriguing if your recipient received value from it and completed action(s) that you want them to. And with more content available to consumers than ever before, it is especially important to produce high quality content across all your digital marketing streams.
Delivering high quality content and messaging across your website and social media as well as regularly curating fresh content through blogs and press releases are fantastic for business growth. A strong content marketing strategy is great value for money and can result in improved brand loyalty and recognition amongst consumers.
GDR are experts in developing digital and content marketing strategies aligned to your specific business needs. These strategies will compliment your marketing efforts to yield greater website traffic and conversions, as well as stronger relationships with your customers.
Do I need a digital marketing strategy?
Digital marketing allows businesses to cost effectively reach their audience(s) and build brand awareness. To be blunt, if you don’t have a digital marketing strategy, you’re missing out on a huge sales opportunity. With the wide range of digital marketing channels available, having a cohesive digital marketing strategy that dovetails into your wider marketing strategy will enable your business to achieve its goals.
Implementing a content strategy is important to ensure that your content is actually valuable to your potential customers, and effectively building towards your business goals. Additionally, a proper content marketing strategy should bring Search Engine Optimisation into the mix to ensure any written content is findable based on keywords with high search intent and volume.
By investing time and budget, your digital marketing strategy can yield excellent sales results. If you’re not sure what type of digital marketing your business needs, get in touch with one of our experts today to find out what digital marketing strategies will work best for your business!