No matter the size of your business, if you have something to offer to local customers in your direct vicinity, then flyer distribution is still one of the BEST marketing tools available for your brand. Flyer distribution is good because it provides people with a physical piece of information that stays with them. Even if they don’t make a decision instantly, they can hold onto the flyer, remembering your brand for use in the future.
Manage all aspects of your print marketing campaign, including design, printing and distribution.
Attracts, engages and retains your business's target customers.
Improved awareness of your brand, increased sales and customer loyalty.
Targeted flyer distribution has many advantages when compared to other forms of marketing and this is why it is still one of the most popular forms of marketing worldwide. Here are 5 of the main reasons why letterbox distribution should be a part of your marketing mix:
With more than 35 years experience in the industry, we are one of the strongest and most reputable names in the letterbox distribution game, offering excellent value distribution services to suit your business. From residential flyer & brochure distribution to magazine and newspaper distribution across Australia including the major metros of Sydney, Melbourne, Adelaide and Brisbane. Whatever it is that you need distributed, we’ve got you covered from start to finish!
GDR Group are also the experts in designing and printing your flyer. Our talented team know the best ways to engage audiences, and our capable graphic design team can bring your brand to life. To read more about our capabilities in designing your flyer, check out our Graphic Design page!
Check out our print and distribution infographic – 10 Steps to Success
GDR Group can offer your business the best deal for your next flyer distribution campaign, delivered by Australia Post or our independent network of walkers. Our depth of experience in the letterbox distribution game means we can handle your campaign efficiently and effectively to deliver your print material.
We understand it’s important to provide reliable distribution services so that your time and money do not go to waste. At GDR Group, we have developed a trusted, reliable distribution team to get the job done, so you don’t have to worry whether or not your business flyers are actually going where you want them to. We’ve built a strong team of ‘walkers’ across the Greater Sydney area to deliver flyers. We have an outstanding success rate and hundreds of happy customers.
Prior to starting your campaign, we use the latest in GPS and GIS technology to develop the optimum route for your flyer delivery. We can provide accurate and detailed information on your local demographic to ensure that your business flyers are being delivered to the right people. From there, we can create maps that streamline the process into easy and reliable routes for our walkers to follow, making sure to reach all of your potential customers. We supervise the walkers during the entire process through our talented operations team, meaning you have nothing to worry about!
GDR Group can also organize your letterbox distribution to be delivered officially by Australia Post, straight to residential letterboxes anywhere in Australia. We are partnered with Australia Post, meaning we can get you the best rates on your delivered campaign, with reliable delivery from a postie and high penetration. Australia Post have the highest reach out of any delivery service in Australia, as well as the highest standards of conduct. Delivering with Australia Post through GDR Group is quick, easy, reliable, and great value for money!
Check out our direct mail infographic – Running a Direct Mail Campaign: 12 Steps to Success
With over 35 years of experience, GDR can provide your business with high quality, affordable printing solutions. We’ll speak to you about your objectives and guide you towards the best printing option for your business.
Print advertising persists in the digital age because physically putting an item in front of your consumers is still a very effective way to get your brand noticed. Sure, you can post something online quickly, but there is no guarantee it will be seen amongst all the clutter. Additionally, consumers are far more likely to read more detail in print than online.
GDR Group are leaders in flyer and brochure printing. We have extensive experience in designing, printing and delivering all sizes and flyers – A4, A5, A6 and DL pages folded into a variety of different shapes and styles. We have an extensive range of paper stock available ranging between various different thicknesses. Additionally, we have the capability to supply all kinds of finishes – from matte to gloss and everything in between.
GDR Group offers two main forms of flyer and brochure printing – offset and digital. Offset printing uses plates to transfer images to rubber pieces and then onto paper, and is often a better option when printing large quantities of flyers. Digital printing ditches the printing plates and uses toner or liquid ink instead. Both types of printing yield high quality images, but the choice really depends on your business and the nature of project at hand. One of our account managers can talk you through the available options to determine the best printing solution for your business!
We can also assist you in all kinds of promotional printing for your business. We have suppliers to help us print onto all kinds of material for magazines and publications, branded material, banners and signage, and more! If you’re not sure, just ask. One of our friendly team members would be happy to talk you through all the options available to help market your business!
Printing and letterbox distribution is our bread and butter. With the marketing landscape changing to become increasingly digital, flyer distribution is a valuable strategy that has since become relatively forgotten. The majority of businesses will still see great results from letterbox distribution within a short time frame, and at great value. We have been doing it for over 35 years, and we think we’re pretty good at it. Get in touch with us and we can talk you through the printing and distribution options available for your business.
Do people still read flyers?