Every Local Government Area is different to the next. They might be positioned alongside each other, but for most the ethnic mix, the age demographic, the geography, the culture, the business mix, and the social fabric can be quite distinctive. These unique factors make up local governments across Australia but can often make it difficult for them to effectively engage and communicate with their diverse communities.
Local government marketing strategies require an in-depth understanding of local communities and the people who live in them, coupled with a knowledge of how best to engage their emotions.
GDR Group have extensive experience working alongside local governments to deliver marketing campaigns to their local areas. We have worked on varied communication and marketing campaigns to help connect local governments with their communities, leading to increased society engagement and satisfaction.
Over the years, we’ve worked with a range of local government clients across the greater Sydney area, including ongoing relationships with Ku-ring-gai, Strathfield and Parramatta Councils. Additionally, we work extensively with Transport for NSW, a statutory authority of the New South Wales Government, as well as other state-run organisations and tender-based council projects.
Develop and implement a marketing strategy tailored to your specific Local Government Area.
Attracts, engages and retains your business's target customers.
Improved awareness of your brand, increased sales and customer loyalty.
One of the most challenging aspects of local government marketing is figuring out the exact profile of your target demographic. What is the age distribution within a specific area? How high is the average income of each household? Which families have children, and how many? Knowing the intricate details of your community structure is integral in developing a targeted and effective marketing campaign.
At GDR, we have comprehensive in-house GIS mapping capabilities, allowing us to research the intricate details of your community and utilise the findings to deliver an effective marketing strategy for your government area! We have extensive experience in delivering tailor-made marketing campaigns to satisfy niche sectors among local government areas, driving recognition and engagement for a range of government-run initiatives. By basing our strategies on raw data straight from the Australian Bureau of Statistics in order to engage your community, your local government campaign will have the highest chance of creating awareness and satisfaction.
We combine this research with our extensive knowledge and experience from 35 years in the local government marketing game to deliver tailor-made solutions for your local council. Our team of experts create, design and deliver your message across a variety of viable channels (based on our research) to ensure no one misses your message. We help local governments to save significant costs in council communications by using our expertise and innovation – especially digital communications. Don’t risk marketing your council via guesswork – trust GDR to help you exceed your goals. Get in contract with us today to find out more.
Do you offer marketing services to local governments across Australia?
For local governments, this may be notices of works in the area, community events or council news. We also work extensively with local governments on brand strategy and development for their community campaigns and initiatives, as well as managing complete multi-channel marketing strategies for events such as festivals and youth workshops.
From there, we use our findings to we make informed recommendations on what kind of marketing might work best in order for you to meet your goals. Different audiences and objectives require different strategies in order to ensure effectiveness – we’re here to make that choice easy for you.