Formulating a clever marketing strategy may be the difference between a bustling restaurant or an empty one. If you are in the hospitality game, now is the time to develop a marketing strategy that can promote your business and differentiate yourselves from your competitors.
Effective café, bar and restaurant marketing gives your business the chance to tell your story and get more customers through your door!
Put yourself in your customers’ shoes: what do you do when you are looking for somewhere to eat? You might hop on Google and search for “Italian food near me”, or check Trip Advisor’s list of the best burritos in Sydney. Customers want to be able to make a quick decision on where to go, but they are presented with hundreds of options at the click of a button.
Hospitality is a highly saturated market, so how do you stand out? How do you make sure you are the one your customer decides to visit? This is where an effective café or restaurant marketing strategy comes into play – presenting your customers with a reason to come visit!
Formulate a smart marketing strategy, turning virtual traffic into foot-fall and getting hungry customers through your door.
Attracts, engages and retains your business's target customers.
Improved awareness of your brand, increased sales and customer loyalty.
Here are some of the most important things to consider in your café, bar or restaurant’s marketing strategy.
For most businesses in the hospitality industry, a customer will make a decision about your business within the first few seconds of landing on your website. Customers don’t want to have to work for information – they want it to be readily available for them. Make sure all your marketing efforts are keeping first impressions in mind, and portraying a strong and clear brand.
Telling a story
Customers are becoming increasingly interested in the story of the food and the brand they are experiencing. If there is an inspiring story behind your brand or the meal, let them know! Promote your brand’s passion and involve your customer in the story. GDR Group can help you tell a brand story which will build loyalty and increase sales!
Unique selling points
You don’t have to be a total game-changer to be unique, and you don’t need to be a novelty to have a selling point. Think about the simple things that set your café, bar or restaurant apart, and use that to reel in customers.
Social media is a key player in the hospitality marketing game! With more and more people on apps like Facebook and Instagram than ever before, social media marketing for restaurants is one of the easiest ways of connecting to your potential customers. GDR Group can develop a social media strategy that puts your restaurant in front of audiences in your local area, driving more traffic to your website and through your door.
Your potential customer might know exactly what they’re looking for – you just have to make sure they can find it. Creating an effective restaurant marketing strategy is about implementing a clear approach and tactical marketing activity plan to give customers a reason to visit you instead of your competitors.
Our team have the knowledge and experience to create and implement a successful marketing strategy for your restaurant that’s in line with your marketing budget. To find out more about we can help you, just get in touch!
What digital marketing should I use?
PPC advertising, especially through Google AdWords, is another great way of getting your business found by local customers! It involves buying ad space at the top of search results and across various websites, serving your ads to relevant users.
Café and restaurant marketing is all about creating a roadmap with clear goals and expectations. From there, we can map out what marketing solutions need to be implemented to reach these targets. With proper planning and execution, we’re very confident that we’ll be able to achieve an excellent return on investment for your business.