Being proficient in Search Engine Optimisation (SEO) is how your business can improve its organic website ranking on Google and grow online reach. Soaring high in organic website ranking on search engines makes it far easier for customers to find your business, increasing brand visibility and boosting website traffic.
However, many business owners feel powerless when it comes to improving their online ranking. They struggle with choosing a resource from the countless calls and email offers about SEO, making the selection process stressful and confusing.
Much like other forms of marketing, you really have to get inside the mind of your target audience to determine how they search for products and services offered by businesses just like yours.
As a leading SEO agency, GDR Group brings expertise and businesses of all sizes, making it easier for your potential customers to find you (ahead of your competitors).
Use our extensive SEO knowledge to bring your website to the top of Google search results.
Attracts, engages and retains your business's target customers.
Improved awareness of your brand, increased sales and customer loyalty.
Search Engine Optimisation is the process of improving your website, in order to better the organic search engine rankings of your web pages. Search engines such as Google have extensive algorithms in place in order to present users with content relevant to what they are searching for. By using various SEO techniques, your website can rank at the top of search results for various search terms that your target audience are actually searching for! SEO is most easily explained by splitting it up into two main categories; On-Page and Off-Page SEO.
On-Page SEO consists of various technical website elements that can be optimised to more accurately match user search intent. Features such as page titles, focus keywords, content and meta descriptions can all be finely modified based on extensive keyword analysis and market research. This research is a key part of all of our SEO packages, and allows us to target high volume, high intent search terms from the audiences that matter for your business. On-Page SEO also includes optimising your site speed by such means as installing an SSL certificate, optimising images and removing technical clutter to improve user experience.
Off-Page SEO includes implementing a number of techniques that can also help improve your website’s position in search results. These are actions that take place outside the ‘boundaries’ of your website, mostly consisting of content outreach and link building campaigns. Off-Page SEO also includes a toxicity review to remove backlinks and mentions of your website that are harmful to your Google search rankings.
Awareness. Visibility in search engines for your targeted keywords puts your business in front of potential customers in much the same way as if you were to advertise, and it drives brand awareness.
Branding. Visibility around commercial search terms related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by searchers.
Credibility and trust. Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Many users skip ads and trust organic results more highly.
Website traffic. Increasing website traffic provides you with more opportunities to drive awareness of your business and educate a prospect as to why they would buy from you.
Improved click-through rate (CTR). A higher percentage of users click on the organic results.
Cost per click. Traffic from organic search is free… sort of. Developing that visibility will take time and effort (money), but there is not a direct charge for each impression or click.
Return on investment (ROI). Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC.
Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.
Sustainability. Unlike paid search marketing, organic traffic does not dry up the moment you stop paying.
Strategic advantage. Once you have established yourself in the organic results, your competitors can’t simply buy their way in (assuming you have done things the right way).
At GDR, Search Engine Optimisation is more than just your Google ranking. It’s about increasing leads and sales through targeted, high-intent traffic. We stay updated on all the latest changes to Google’s algorithms, and follow Google’s quality guidelines to ensure long term results. We work closely with you and remain transparent about all the work we do by providing monthly SEO reports. We always aim to demystify and explain your SEO campaign, providing answers to your questions and demonstrating results.
GDR group offers each new client a completely FREE SEO audit, delivered by one of our digital experts. They will take you through the current status of your website, identifying the areas in which your SEO could be improved in order to dramatically increase the performance and ranking of your website. Contact us today to organise a chat with one of our consultants and find out how we can help you with Search Engine Optimisation.
Why should my business use SEO?
Not only will backlinks bring users from these external sites to your website, but they are incredibly valuable for SEO. Websites with a number of backlinks from high ranking and trusted domains are valued higher by Google algorithms, as these sites are considered to be high-quality and worth referencing.