Social media marketing is one of the best opportunities available for businesses to connect with prospective customers. It gives brands the chance to connect to their customers on a deeper, more personal level – fostering brand loyalty and repeat purchases.
Social media marketing is too powerful a tool for companies to neglect. It can enhance brand awareness, communicate the company’s culture and offer differentiation in an overcrowded market. As your social media managers, GDR Group bring years of knowledge and experience to the playing field to deliver an effective social media strategy tailored to your business needs.
Utilise social media channels promote your business by sharing content and building relationships with potential customers.
Attracts, engages and retains your business's target customers.
Improved awareness of your brand, increased sales and customer loyalty.
Effectively showcase your brand
Social media provides businesses with marketing channels that can be used to create brand awareness, build relationships and drive sales. Brands who aren’t on social media, or are not using social media to their best advantage, are missing out on huge opportunities for both growth and sales.
Develop and grow a loyal community
Businesses have a great opportunity to develop and grow communities of people who will not only engage with your brand, but also recommend it to other people. This is the golden nugget we’re all chasing – and one we certainly want for you!
Increase digital exposure
Interacting in social networking sites can increase your online presence substantially. Your brand can gain massive exposure to your current audiences, as well as new ones you want to target.
Increase sales and attract new audiences
By “listening” to prospects on social networking sites, businesses can better meet the needs of their target audience while increasing sales and building up their customer base. This is invaluable information businesses traditionally have not had access to in such an easy format!
Boost traffic and SEO
Social media is a major lead generator, bringing in high volumes of traffic to your website. Social Media Marketing can also help with Search Engine Optimisation (SEO) as search engines like Google largely take into consideration social media content.
Improve customer service
Social media is a great feedback source, enabling customers to directly communicate with businesses – leading to improved customer service and brand trustworthiness.
Check out our latest infographic: What happens in an internet minute.
At GDR Group, we want to help your business succeed. There’s a number of ways we can help you do that by assisting with your social media marketing! These include:
Identifying your brand voice & target audience
You may be at risk of having an assortment of brand tones that aren’t consistent with your brand’s image. This is where we come in. We can help you create or identify your brand identity, and make sure all marketing is consistent. This brand identity and consistency helps in driving key business messages and conversions. The more specific your persona, the more likely you are to convert leads from each social platform. Also, when you are aware of your target audience’s demographics (age, gender, occupation, income) it’s far easier and cheaper to target these segments on social media.
Selecting the most effective social media channels
We’ll avoid wasting your time and energy on platforms that won’t deliver the results you’d like to see by making sure your strategy is personally written for your business – there’s no templates here! From there, we can determine which social network(s) are best suited to your business and which ones will deliver the best results. Keep in mind each social media platform boasts a unique personality and purpose, so it’s best to know which social networks your customers are using and why.
Creating a successful social media content strategy
Without engaging, relevant and useful content, you won’t see the results you desire. Creating a strong content strategy means identifying the type of content you wish to post (video, images, text only), the times you should be posting and how frequently you should post. Content is king, and any strategy we create for you will have content at its core.
Outlining a paid social media budget
These days it’s essential to have a paid social media strategy to promote your content, especially as competition in feeds increases. Social media advertising is becoming an increasingly important player in the online marketing game. We will help you work out the most cost effective way to advertise on social media, and tailor specific strategies for your brand and target audience.
Researching your competitors
As part of creating a social media management plan, we’ll research your competitors and see what they’re doing. This will not only give your business insight into their day to day marketing activities, but also show us where there are holes we might be able to fill in the market.
You can’t know what is working and what needs tinkering if you’re not getting reports you understand. As a part of all our social media management campaigns, we create reports at regular intervals to present back to you – complete transparency is our game!
Communicating and adapting to change
Social media strategies should always be flexible to change as the platforms and users themselves change. Our strategies will always be communicated with you in detail through a dedicated social media manager so you know exactly what’s going on, and we will constantly be on the lookout for new developments which might affect your social media strategy!
By implementing an all-inclusive and comprehensive social media marketing strategy, we can grow your audience and nurture your online brand presence to increase sales. When properly implemented, social media is an incredibly powerful and valuable tool for business growth. Get in touch today to find out how we can help you boost your social media!
Can GDR Group audit my business’ social media?
From there, we offer a 90-minute consultation session with a dedicated social media manager, where we will present our recommendations for strategy and social media marketing moving forward.
You only pay for what is suitable for your business! If you want more detailed management with staff training, brand documentation development and real-time communication, these are all options we can offer in our packages!
Depending on your business, there are a number of channels through which you can use social media to generate leads or even directly make sales. If website traffic is your goal, social media campaigns can be tailored specifically to get more users to your site.
Recruitment companies can use social media to advertise job openings, and businesses of all kinds can use social media to promote new offers and sales. Talk to us and we will create an all-encompassing strategy to make sure your social media is being utilised to help your business grow.
Not all social media platforms will be relevant to your business – there is no point wasting time and money on a channel that is not going to be of any benefit to your business. For example, LinkedIn is effective for companies operating on a B2B basis, but may not be worthwhile for gyms and restaurants! We make sure to only use the channels that will benefit your business.
Facebook. People spend more time on Facebook than any other social media website. It is a great platform for you to share industry news articles, product/service updates, host contests, events, and more.
Twitter. Twitter is a micro-blogging site where people tweet in real time, and stay on top of breaking news and trends. It’s great for sharing blog content and as a customer service platform because of its live nature.
Instagram. This app is focused on quality video and photo sharing. Businesses do well on it because you can add content which humanises and adds personality to your business!
LinkedIn. LinkedIn is a social networking site designed specifically for the business community, and for users to establish networks online. Businesses can post job opportunities, gain industry insight and exchange ideas.
YouTube. This is the most popular video-sharing service in the world, and owned by Google! Businesses can use YouTube to show behind-the-scenes footage or communicate business offerings to viewers.
Paid social media vs Facebook boost?
Boosting posts is untargeted, so even though you might be getting more traffic on your posts, it is not necessarily the right traffic! Paid ad campaigns are able to be finely tuned and adjusted to appeal to specific niche audiences that are actually relevant to your business.
Additionally, paid social media campaigns are more cost-effective, and offer far more data and analytics that can be tracked and reported on.