If a picture is worth a thousand words, then a video must be worth a million more. Essentially, a promotional video is a visual story of your business, the services you offer and your advantage over your competitors. Video production is becoming increasingly important as captivating promotional videos continue to soar as effective and engaging digital marketing tools.
Videos humanise businesses and gives them ‘personality’. Showcasing your business in the form of a promotional video allows consumers to connect with your brand on a deeper level, driving them to react in a profitable way.
Produce a captivating visual story of your business, the services you offer and the advantages you provide over your competitors.
Attracts, engages and retains your business's target customers.
Improved awareness of your brand, increased sales and customer loyalty.
Producing a corporate video is one of the best things you can do to market your business. Here are some of the top benefits of corporate video production!
Exciting new content
Making a corporate video will drive traffic to your site and introduce original content from a new and exciting angle! Video marketing is your chance to visually communicate your business offering using a touch of personality and creative flair. Investing in video production is worth your while as your videos can be posted on your website, landing pages, online promotional material, social media, emails and more.
Return on investment and longevity
A high quality promotional video is pretty much a sure-fire way to provide a good return on investment. Video has no expiry date, and can remain on your website and social channels for extended periods of time.
Videos are also powerful marketing tools because they allow your business to connect with your target audience on a very personal level, without face-to-face interaction. It establishes a deeper connection to a wider pool of prospects in a very short amount of time. Promotional videos can engage consumers, ignite emotions and foster trust by giving a glimpse into the workings of your business.
Did you know that Google owns YouTube? Google now incorporates more than just links into their search results – they incorporate video results as well. Promotional videos will generate a lot more traffic and trust to your website, and have the potential to rank very highly in search results!
It’s no joke that video marketing is the hottest marketing tool of our time. It involves using video formatting to visually showcase your business’ offering to meet the needs and wants of your target audience. If your competitors have already caught onto video marketing and you haven’t then you definitely need to get on it quick smart… and make sure you’re doing a better job.
GDR Group can help you produce marketing videos that will entice your audience to click ‘play’. We help businesses of all sizes leave lasting impressions on their audiences and encourage them to buy. These videos also assist in creating rapport with existing customers to encourage repeat purchases and remind them why they chose you in the first place.
Our highly skilled team can assist you in creating a promotional video for all sorts of use across your digital marketing. This could be a behind-the-scenes look at your business, a promotional offering, or a general ad for your business. We will work with you during the video production stage to create a promotional video that you are happy with, and that will drive sales to your business.
With the growing number of people on social media and the hundreds of hours they spend scrolling through their feeds watching video – it makes sense for businesses to harness video and social for marketing purposes. GDR Group can produce tailor made social media videos that slot seamlessly into any social media campaign. Video is a great source of content for social media and will allow you to greatly increase visibility and drive engagement.
We also offer animated video production here at GDR Group – a unique and creative way of promoting your business through video. Animated videos are great at showcasing products and services, and can be utilized on social media and websites to showcase your brand story!
To find out more about our video production services, get in touch! We would be more than happy to talk you through the options available, to discover the best solution for your business. In no time at all, you can have a beautiful and compelling company video at your disposal (for less than you might expect).
What types of video can GDR Group make?
If you are interested in cheap video production, we have lower cost packages available that will suit your budget and needs. Get in touch and one of our consultants can talk you through the available options.
Promoting videos through YouTube can work well as a part of a Social Media Marketing Strategy (especially one delivered by GDR Group). There are also a number of Digital Marketing Strategies that may be effective in driving traffic to your corporate videos. If you’re not sure of the best way to promote your videos, just get in touch and we can discuss the options available.